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Benjamin Moore


Benjamin Moore available at our Carmel Valley and 4S Ranch locations only


Why Choose Benjamin Moore®?



For over 125 years Benjamin Moore has been crafting premium paints and coatings for home interiors and exteriors. Like Ace Hardware, Benjamin Moore is committed to providing outstanding services and products to its customers. You'll find a listing of Ace stores that carry Benjamin Moore paints in the My Local Ace section of the website.

Benjamin Moore premium quality paints deliver a level of beauty and reliability that distinguishes them from all other paints in the market. Unlike other paint manufacturers, Benjamin Moore actually makes all of their own paint ingredients, from proprietary resins to their patented colorant technology. At Benjamin Moore, they control every ingredient that goes into the paint to ensure that only the finest quality products go to their consumers.
Superior quality ingredients and their stringent control allow Benjamin Moore to consistently create coatings that:

  • Apply smoothly
  • Cover seamlessly
  • Offer unmatched durability
  • Provide spatter-resistance
  • Maintain color integrity even after repeated cleanings
  • They offer a wide selection of products in virtually thousands of colors and a variety of finishes to ensure you can find the perfect paint for every project you have.


    Benjamin Moore® Paint Products


    Classic Benjamin Moore Regal® paint has been part of a tradition of beautiful homes for generations. Flawless coverage, long lasting durability and rich color have always been attributes that define the legacy of Regal® paint. Advances in their manufacturing technology have enabled them to make this popular coating even better.

    Classic Regal® paint is now enhanced with Advanced Particle Technology® (A.P.T™). A.P.T™ makes Regal® a standalone compared to other paints on the market. It's what gives Regal® its superior durability and coverage in a coating that also resists stains, mildew, and fading. You get incredible color with that "just-painted" look that lasts year after year.



    Benjamin Moore Aura® paint; Quite simply the finest paint Benjamin Moore's ever made. Aura® revolutionizes your experience of what color and exceptional paint performance can be in your home.

    Through Color Lock® Technology, their specially designed waterborne colorant actually embeds itself with the paint's binding agent to provide minimal color rub-off with an unparalleled level of durability. Aura paint imparts a finish so remarkably smooth you can actually feel the difference when you touch it. Aura paint is available in the entire Benjamin Moore color palette of over 3,300 brilliant hues including our Affinity® Colors palette.


    Exterior Paint

    Because your home's exterior is subjected to the harshest weather conditions, it's essential to use only a premium quality coating such as Benjamin Moore MoorGard®, MoorLife® and MoorGlo® paints.

    Benjamin Moore® exterior paints provide superior durability in a long-wearing coating that applied easily, covers completely, and maintains beautiful color for years. Their own proprietary alkyd technology and 100% acrylic resin formula create a paint that provides a resilient, protective finish to your home's exterior season after season.


    Fresh Start® Primer

    The degree of success achieved with any paint job depends upon the surface preparation prior to painting. Proper priming of the surface is an important part of this process. Painted surfaces can vary in porosity, gloss level and texture. Priming helps provide an even and uniform surface upon which the finish coat can be applied.


    Benjamin Moore® Color Tools

    Online Color Tools

    Explore the Benjamin Moore experience wherever you are with benjaminmoore.com. There you'll find inspiring article information, helpful how-to's, and great advice on product selection and how to create exactly the look you want for your home.


    Benjamin Moore Personal Color Viewer
    Experience color combinations that you choose in different types of rooms. The Benjamin Moore Personal Color Viewer® will show you how paint color combinations will look in a room or on a house before you pick up a paintbrush.

    Available for both PC and Mac OS X users, this versatile color visualization program lets you experiment with color before you even pick up a paintbrush. Preview color selections and specialty finishes, on an interior or exterior home image chosen from our picture library, or upload images of your own home.

    Benjamin Moore also has a free web version that you can try right now to preview color selections and specialty finishes on an image from the pictorial library.


    In-Store Color Tools

    Color Samples - Take color for a test drive. Don't just guess. Know what colors you're getting before you buy. Benjamin Moore Color Samples® will show you how our colors will look on your walls, house, porch, or anywhere else you want new color. You can see the colors on their actual surface and in the precise lighting conditions where you plan to paint. It is the best method to make sure you're satisfied with your color selection before you even pick up a brush.

    Color Cards - Benjamin Moore offers you a portfolio of color cards to simplify your color selection and inspire you with fresh ideas. Exciting color palettes that exemplify varied color schemes based on palettes that range from the artistic to natural regional beauty

    Color Publications - Benjamin Moore offers consumers a variety of publications, including our Interior Color Style and Exterior Color Style books, to help them find the inspiration and practical measures necessary to create the homes of their dreams.


    Benjamin Moore Virtual Fan Deck
    The Virtual Fan Deck is a fun, easy, and exciting way to view paint colors before buying. This feature allows you to browse numerous Benjamin Moore Color Collections and view Benjamin Moore Colors. This tool gives you the opportunity to see which paint color is best for you.

    Benjamin Moore's been in the business of color long enough to know that people need variety and choice when it comes to tools that help them with color inspiration and selection. That's why Benjamin Moore offers such a comprehensive collection of options to you.